"Parents located in the northern part of London is looking for an remarkable and experienced educator to guide their youngest child on his first steps to growing into an English gentleman."
When reading this advertisement, you might naturally miss the term "first-steps" as just figurative language.
However, it could be the most significant part of this unusual job advert, as it aims to recruit a mentor for a one-year-old.
Hundreds of responses have now been received since the anonymous family published their call for the £180k-a-year tutor, who has to be "an exceptional individual".
In recent few weeks, the post has attracted interest in the news, with several questioning why?
Innovative Idea
The CEO, chief executive of an education consultancy, which is helping the family in their quest, explained that notwithstanding early scepticism, he considered the plan "far sighted", and "innovative".
When he spoke with the family, he mentioned they understood the unusual aspect of their demand, and how young their son is.
However, they stated that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their firstborn was five, and by that point "cultural conditioning had by then set in".
What precisely does the family mean by "cultural leaning"?
It's "everything", Adam answered. "The way you eat, the way you speak".
He explained the older sibling had picked up "very nuanced, body language" from the family, and had adopted their cultural norms. The family explained to the consultant they did not want history to repeat itself with their new baby.
The strategy: To engage a English tutor, who should speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A lot of the education at the beginning here is somewhat acquired indirectly," said Adam.
It's by means of this natural absorption that the family are aiming the child will pick up the English characteristics they want to instil.
Adam said the tutor had to be someone who attended "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor must be the right kind of person, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Expense Not a Factor
The family explained to him the successful candidate should ideally also have knowledge of or interest in horse riding, winter sports, artistic pursuits and musical activities so as to influence the child in a wide range of passions.
More than that though, he explained the family hoped the tutor to enrol the child on a selection of lessons so the child would be "equestrian training and learning an instrument by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will bring about success and open doors.
"For all the rights and wrongs of that, because it's definitely a class statement," he adds.
However, notwithstanding all this tutelage in "UK identity", might the child adopt what is termed cultural bias from the globally influenced family he resides with in any case?
"Certainly", replied Adam. "They understand this may not work, but they've merely embraced the perspective of, 'why not attempt it and we should start as quickly as we can', because the cost of it is not relevant," he said.
Impractical
There are some in the education sector who share those doubts.
An education leader, chief executive of Blue Education, who provides private tutors, wrote that "the process of adopting dual cultures, or actually, becoming oneself, is something that must be lived into, not manufactured."
The expert wrote that he had emigrated from Asia to the Britain at the age of 7 years old, and had been raised experiencing and living two backgrounds. He progressed to study at a prestigious UK institution.
"The notion that one individual can function as a living vessel of Britishness, someone who can somehow impart the attributes of a English gentleman onto a infant child, seems to me idealistic and impractical," he commented.
"From my perspective, employing a typically English tutor from babyhood will will not automatically produce the outcome they hope for.
"I never had such a tutor, and yet I have been lucky enough to experience several of the experiences they desire for their son."
He stated: "The truth is, cultural identity cannot be dictated from the outside influences; it must be selected, and it must originate internally."
Buying Britishness
Of course, UK identity is something the CEO thinks can be educated – and sold.
"I believe the fact that the international society regards us in this respect is something that we should be cherishing|valuing|appreciating
